Dak Lak province has sent an official document to the People’s Committees of the provinces and centrally-run cities on supporting the province in airing the opening and closing ceremonies of the 8^th Buon Ma Thuot Coffee Festival in 2023.

Specifically, the 8^th Buon Ma Thuot Coffee Festival in 2023 is an opportunity for Dak Lak province to promote and introduce Vietnamese coffee products in general and Buon Ma Thuot coffee in particular; introduce the image, potential and development advantages of the province to the people, business community, domestic and international investors after a long interruption due to the COVID-19 epidemic.

In order to introduce this event to all people nationwide, the People’s Committee of Dak Lak province suggested that provinces and cities should pay attention to continue supporting and broadcasting two ceremonies of the Festival.

Miss Universe Vietnam 2017 H’Hen Niê - Communications Ambassador of the festival this year.

Specifically, the opening program of the Festival with the theme "Buon Ma Thuot – The Destination of the world coffee" will take place at 8 pm of March 10, 2023, duration of 90 minutes; the closing program with the theme "Buon Ma Thuot, The City of Coffee - The place where creativity originates" will be held at 8 pm of March 14, 2023, duration 90 minutes.

The Organizing Committee of the 8^th Buon Ma Thuot Coffee Festival in 2023 said that the opening ceremony will be broadcast live by Vietnam Television on channels VTV1 and VTV5; the closing ceremony will be broadcast live on channels VTV5 and VTV8.