In addition to such events as the opening and closing ceremonies, street festivals, and international trade connection conferences aimed at promoting Vietnamese coffee, the 9^th Buon Ma Thuot Coffee Festival in 2025 will feature new highlights.

This morning (February 21), Dak Lak Province held a press conference in Ho Chi Minh City to unveil details about the festival, which will take place from March 9 to March 13, 2025 under the theme “Buon Ma Thuong – The Destination for the World Coffee”.

Hundreds of reporters attended and covered the news on this national festival. Photo by DH

The festival will be held from March 9 to March 13 in Buon Ma Thuong city and surrounding localities. The Opening Ceremony will take place at 8:00 pm on March 10, 2025.

The Festival marks a significant milestone, commemorating the 50^th anniversary of the Buon Ma Thuot victory and the liberation of Dak Lak Province (March 10, 1975 - March 10, 2025).

It serves as a vital platform for promoting the Buon Ma Thuot coffee brand, establishing the city as the “Coffee City of the World,” and enhancing the global status of Vietnamese coffee. Furthermore, the event aims to stimulate socio-economic development and tourism in Dak Lak Province, honor coffee growers, processors, and traders, and showcase the region’s tourism potential while attracting investment in coffee and agricultural products. The festival will also highlight the rich cultural heritage of local ethnic groups, particularly the Gong Culture of the Central Highlands, recognized as a Masterpiece of the Oral and Intangible Heritage of Humanity.

This year’s festival will feature a mix of official activities and local events, including a coffee industry fair, an OCOP (One Commune One Product) product exhibition, a specialty coffee roasting competition, trade connection conferences, a street festival, a farmer’s contest, a light festival, free coffee tastings, the Buon Don Elephant Festival, and traditional canoe racing.

New highlights for the 9^th Buon Ma Thuot Coffee Festival will include a digital content creation competition to promote the festival online, the groundbreaking ceremony for the Trung Nguyên Legend Coffee Factory, and a coffee camp titled “Companionship and Sharing” at the historical-cultural site of CADA Plantation in Krong Pak District.

During the festival, various organizations will launch innovative new products derived from coffee, such as coffee flower beer, coffee wine, and coffee flower tea.

Mr. Nguyễn Tuấn Hà, Deputy Chairman of the Dak Lak Provincial People’s Committee and head of the organizing committee, expressed enthusiasm for the preparations: “We anticipate that this festival will attract around 200,000 visitors, including approximately 1,500 international tourists. We hope this event will serve as a prime opportunity to promote and enhance the image of Dak Lak, drawing both domestic and foreign tourism investors and contributing to the province’s socio-economic development,” he stated.