The Street Festival is one of the main activities of the 8^th Buon Ma Thuot Coffee Festival 2023. According to the Organizing Committee, the Street Festival will have many activities to promote the unique culture of the Central Highlands, creating a joyful and exhilarating atmosphere. 

Special cultural activities at the 7th Buon Ma Thuot Coffee Festival 2019

(photo: baodaklak.vn)

Accordingly, the Street Festival will take place from 15:30 to 19:00 on March 10, 2023 with the theme: "Buon Ma Thuot - The convergence of three world coffee civilizations". The festival program will consist of 3 parts: Opening ceremony, parade and cultural activities. The festival will lead participants to discover the cultural beauties and typical heritages of the land and people of the Central Highlands in general and Dak Lak in particular; honoring the value of coffee beans, coffee growers, processors and traders. The Organizing Committee hopes that this will really be a festival of the local and international coffee lovers community and people in Dak Lak province and neighboring provinces.

The festival aims to introduce the unique image of coffee culture, people, potentials, strengths and tourism of the province; create the image of a dynamic, friendly, polite and hospitable Dak Lak; attracting domestic and foreign investors and tourists to Dak Lak; honor and promote Buon Ma Thuot Coffee brand globally, gradually making Buon Ma Thuot to become the destination of world coffee.