On February 21, 2025, Dak Lak Province held a press conference in Ho Chi Minh City to announce the upcoming 9^th Buon Ma Thuot Coffee Festival, themed “Buon Ma Thuot - The Destination of the World Coffee”

The 9^th Buon Ma Thuot Coffee Festival in 2025 marks a significant milestone, commemorating the 50^th anniversary of the Buon Ma Thuot victory and the liberation of Dak Lak Province (March 10, 1975 - March 10, 2025).

The festival aims to promote the Buon Ma Thuot coffee brand, enhance the image of Buon Ma Thuot as the “Coffee City of the World,” and elevate the status of Vietnamese coffee on the international stage, thereby contributing to economic and social development.

Additionally, it will celebrate the contributions of coffee growers, processors, and traders while showcasing the tourism potential of Dak Lak Province. The event will also encourage investment in the coffee and agricultural sectors and promote the rich cultural heritage of local ethnic groups, particularly the Gong Culture of the Central Highlands, recognized as a Masterpiece of the Oral and Intangible Heritage of Humanity.

The press conference featured representatives from the Dak Lak Provincial People’s Committee, various departments, and businesses and investors from Ho Chi Minh City.

The 9^th Buon Ma Thuot Coffee Festival will include a variety of official activities and local events, such as the opening and closing ceremonies, street festivals, international trade connection conferences, and initiatives aimed at elevating Vietnamese coffee.

This year’s festival will introduce exciting new highlights, including a digital content creation competition to promote the event online, the groundbreaking ceremony for the Trung Nguyên Legend Coffee Factory, and a coffee camp titled “Companionship and Sharing” at the historical-cultural site of CADA Plantation in Krong Pak District.

A variety of coffee products displayed at the Festival. Photo by Nguyen Lac

Currently, Dak Lak Province is actively preparing for the festival, which is set to take place from March 9 to March 13, 2025, in Buon Ma Thuot City and several other locations throughout the province.