As the date approaches, businesses and production facilities across the province are diligently finalizing their preparations to showcase and promote their products at the upcoming 9th Buon Ma Thuot Coffee Festival in 2025.

Weaving the Cultural Narrative of “The Coffee Symphony”

While managing orders for partners at the start of 2025, Mr. Le Van Vuong, Director of Vương Thành Công Coffee Company, and his team are passionately crafting an immersive tourism experience for visitors at their coffee garden in Ea Kao Commune, Buon Ma Thuot City, which will be unveiled during the festival.

Employees of Vương Thành Công Coffee Company are producing promotional film themed “The Coffee Symphony”, set to premiere during the festival season.

Mr. Vuong shared that the company has been gearing up since the beginning of the year to boost production, ensure quality control, and develop new product samples to captivate tourists. “Our objective is to continually innovate and present new offerings that draw visitors in, particularly by sharing the stories of Buon Ma Thuot’s coffee farmers and the unique experiences awaiting them in our coffee city.”

“During the 2025 festival, guests will enjoy complimentary coffee right in the garden. We plan to enhance our staff to organize promotional events combined with engaging game shows, helping tourists recognize our brand and learn more about the story behind organic coffee.”

Distinctive Coffee Tourism Experiences Awaiting Visitors at the March 2025 Festival

The company anticipates serving approximately 6,000 cups of free coffee, around 10,000 cups of coffee-infused tea, and several dozen bottles of coffee-flavored beer each day. “This initiative is part of our strategy to create a memorable impression and showcase our unique offerings during the festival,” Mr. Vuong stated.

Uniting Businesses and Coffee Farmers to Spread the Message: “Buon Ma Thuot - The Coffee Capital of the World.”

With years of experience supporting the festival, Ms. Nguyen Thi Hoai Trinh, Director of G20 Vietnam Coffee Company, expressed that her company is proactively developing promotional strategies and plans to participate in the free coffee program on March 10 at the Buon Ma Thuot Coffee Book Street, as well as introducing their products at the festival’s press conference. The business aims to collaborate with local authorities to leave a lasting impression on visitors, enhancing the reputation of Buon Ma Thuot coffee and positioning the city as the “Coffee Destination of the World.”

Innovating Visitor Experience Activities

Committed to promoting the value of Vietnamese coffee with the message “Buon Ma Thuot - The Coffee Destination of the World,” Simexco Dak Lak Coffee Import-Export Company has launched a program to accompany the 9th Buon Ma Thuot Coffee Festival in 2025. This initiative blends cultural promotion, tourism potential, and a unique travel journey during the festival, aiming to reach a broader audience and expand its international presence.

Free Coffee Tasting Programs and Cultural Activities by Simexco Dak Lak

Mr. Thai Anh Tuan, General Director of Simexco Dak Lak, announced that the company has prepared over 30,000 cups of pure, unblended coffee—offering only the original 100% flavor, paired with the finest roasting techniques from Simexco Dak Lak’s top-quality coffee products, ready to delight true coffee aficionados.

From March 9 to 12, the company will host a series of activities inviting visitors to enjoy free coffee, alongside a variety of cultural and artistic programs celebrating the festival, including “Drinking Coffee - Remembering Buon Me” at Phan Dinh Giót Street; talk shows on “Specialty Coffee Journey,” “Great Forest Tourism,” and “Buon Ma Thuot - The Coffee Destination of the World,” as well as drawing competitions titled “The Breath of Coffee - The Passionate Stroke,” and specialty coffee roasting contests.

The Street Festival: A Highlight Anticipated by Tourists and Locals Alike

According to Mr. Thai Anh Tuan, during “its comeback” this 9th Buon Ma Thuot Coffee Festival, the company will establish two locations for free coffee tastings: the Dak Lak Provincial Cultural Center and Phan Dinh Giót Walking Street. Simexco Dak Lak promises to bring a fresh spirit, merging modernity with the rich cultural heritage of the majestic Central Highlands throughout the festival.

Additionally, at the Buon Don Suspension Bridge tourist area, visitors will have the chance to interact with elephants, adorn them, splash water with them, and participate in the Water Landing Ceremony—a health ritual for elephants. Throughout the festival events, the company will showcase its products, invite guests to enjoy free coffee, and offer gifts to visitors.

The Street Festival: A Special Program Highly Anticipated by Tourists and Locals

As a sponsor and participant in the Street Festival as part of the 9th Buon Ma Thuot Coffee Festival in 2025, Mr. Tran Thieu Nha, Chairman of the Dak Lak Young Entrepreneurs Association, noted that the association is actively encouraging member businesses, coffee production facilities, and factories to send staff and vehicles to participate in the Street Festival with 5 to 10 flower floats. Member units sponsoring the festival will set up booths to promote their products.

Tourists Experience G20 Vietnam Coffee Company’s Offerings During the 2023 Festival

“We hope that this festival will continue to robustly promote coffee products and the region’s strengths, paving the way to elevate the status of Vietnamese coffee among consumers both domestically and internationally. Each member is eager to contribute to promoting the Buon Ma Thuot coffee brand while continuing to connect entrepreneurs locally and globally, opening doors to collaboration across various fields,” emphasized Mr. Tran Thieu Nha.

The journey of the Buon Ma Thuot Coffee Festival is officially underway. With a sense of pride, businesses in the province are striving to enhance their service offerings, becoming an integral part of the coffee-loving community to spread the message: “Buon Ma Thuot - The Coffee Capital of the World.”