According to the Department of Industry and Trade, by March 3^rd, 2023, 472 cafés in 8 localities of Dak Lak province has registered to participate in the program to invite customers free coffee on March 10^th, 2023, including 52 cafés in  Cu Kuin district, 32 in Ea H’leo district; 5 in Ea Sup district; 3 in Buon Ho town; 6 in Cu M’gar district; 7 in Krong Ana district; 2 in Krong Nang district. Particularly, Buon Ma Thuot city has 365 cafés registered to participate in the program with 352 cafés servicing free coffee at the own shops and 13 mobile shops in Phan Dinh Giot route.

The street to enjoy free coffee on Phan Dinh Giot route is also the highlight and new feature of the 8^th Buon Ma Thuot Coffee Festival in 2023. Up to now, 4 coffee businesses in the province has registered a series of activities on this route, including Trung Nguyen Group Corporation, Simexco Daklak, TNI King Coffee and Ama Coffee brand.

A café in Buon Ma Thuot City registered to serve free coffee on March 10.

The street  of free coffee will serve for 5 days (from March 10 to March 14, 2023). The launch of street on Phan Dinh Giot route will be a premise for the Buon Ma Thuot City People’s Committee deploy the pedestrian street in the near future. The city also has a policy to deploy a free Coffee Festival to serve people and visitors on the March 10 annually.

Not only serving free coffee on March 10, there are now more than 50 shops that will create conditions for people and visitors to enjoy free coffee for 2 - 5 days during the 8^th Coffee Festival.

Localities are printing and decorating banners so that people and visitors can identify the cafés serving free coffee.