On the morning of February 18, Mr. Trinh Duc Minh, Chairman of the Buon Ma Thuot Coffee Association, announced that the organizing committee for the Vietnam Amazing Roast Master competition in 2025 has received registration applications from 36 contestants representing 13 provinces and cities across the country.

The processing of high-quality coffee in Buon Ho Town, Dak Lak Province. Photo: Vo Trong Nghia.

The coffee processing process. Photo: Vo Trong Nghia.

The Vietnam Coffee Roasting Competition 2025 is scheduled for March 10, with results announced and awards presented on March 13, coinciding with the 9th Buon Ma Thuot Coffee Festival.

Contestants will engage in various competition stages, including familiarization with green coffee beans for roasting practice, getting acquainted with roasting machines, submitting roasting plans and product flavor descriptions, and hands-on roasting experience.

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The roasting, grinding, and packaging of coffee at 124 Ly Thuong Kiet, Buon Ma Thuot City. Photo: Vo Trong Nghia.

Mr. Trinh Duc Minh emphasized that Dak Lak Province is committed to transforming Buon Ma Thuot into the coffee capital of the world. Alongside affirming the scale of area and production, significant attention must also be given to the quality and flavor of coffee post-processing.

Building on the success of the inaugural competition, the association is implementing further innovations in this event, offering roasters the opportunity to showcase their talents. The aim is to produce high-quality processed coffee products that highlight new values in the roasting process.

“This year’s competition will be more expansive and community-oriented. Additionally, coffee tastings will be evaluated using a new scoring system aligned with SCA and CQI standards. We will also invite esteemed international experts to conduct in-depth assessments of coffee quality, attracting coffee enthusiasts to our coffee capital,” Mr. Trinh Duc Minh stated.

Visitors exploring Buon Ma Thuot coffee during the 8th festival. Photo: Thanh Nga.

In addition to the coffee roasting competition, the Buon Ma Thuot Coffee Association will host various activities to draw visitors to the event, including the Art Amazing Cup 2025 competition for coffee art enthusiasts on March 11, and a talk show titled “Buon Ma Thuot: The Coffee Destination of the World,” featuring numerous domestic speakers. Notably, the program will include singer Tien Dat as a judge and speaker during the talk show.