On the morning of March 6, the Organizing Committee for the activities commemorating the 50th anniversary of the Buon Ma Thuot Victory, the liberation of Dak Lak Province, and the 9th Buon Ma Thuot Coffee Festival held an award ceremony for the Digital Content Creation Competition promoting the Coffee Festival in the online space, as part of the 9th Buon Ma Thuot Coffee Festival in 2025.

The competition aimed to celebrate the cultural and historical significance of Buon Ma Thuot coffee, promote the city as the “Coffee Capital of the World,” and encourage community creativity in sharing the values of Buon Ma Thuot coffee across digital platforms.

Attendees at the award ceremony.

Over two months, the competition attracted 51 submissions, showcasing a rich diversity of expressions—from heartfelt, relatable stories to meticulously crafted, emotionally resonant creations.

Permanent Vice Chairman of the People’s Committee of Dak Lak Province Nguyen Tuan Ha, presents the Special Award to author Pham Phuong Uyen.

A common thread among the entries was a deep love and pride for Buon Ma Thuot coffee, along with a strong desire to share the region’s cultural, historical, and unique flavor profiles.

The award-winning piece “Coffee - The Foundation of Dreams” by author Pham Phuong Uyen.

The awarded works represent invaluable treasures, embodying the creativity and passion of their creators, much like the coffee beans cultivated through the hard work and dedication of the people of Dak Lak

Authors receiving Facebook Social Media Awards as judged by the panel.

During the ceremony, the organizing committee honored Pham Phuong Uyen with the Special Award for her w

ork “Coffee - The Foundation of Dreams.” Additionally, Facebook and TikTok Social Media Awards were presented to 18 entries in both categories: Jury Awards and Audience Choice Awards.