The Provincial People’s Committee of Dak Lak recently instructed the Provincial Department of Agriculture and Rural Development to prepare and grant an interview to VietNam Pictorial on the development strategy of the coffee industry of the province. As such, the Provincial People’s Committee has assigned the Provincial Department of Agriculture and Rural Development to take the lead and coordinate with the Provincial Department of Culture, Sports and Tourism and other concerned departments and unites to introduce to VietNam Pictorial journalists, a number of exemplary models in the province on growing, producing, processing coffee and on the culture and tourism as well as economic development models in the province.
In parallel with the activities relating to the exhibition, seminar, promotion and honoring of coffee growers, in the framework of the 8th Buon Ma Thuot Coffee Festival in 2023, there are also other activities, for instance tourist journeys, such as Buon Don Elephant Festival, which will be open at 8:00 on 12 March 2023 and closed at 10:00 on 12 March 2013 at the Festival Center of Buon Don District. In this connection, the People’s Committee of Buon Don District has agreed with the mahouts on the program and now in the process of finalizing the detailed scenario and the remaining preparations; the 3rd traditional boat racing festival is to be held in Lak District in 2023.
Buon Ma Thuot People's Committee stated that it is currently encouraging coffee shops in the city to give customers free coffee for at least 1 day in response to the 8th Buon Ma Thuot Coffee Festival 2023.
For the 8th Buon Ma Thuot Coffee Festival in 2023, EDE Farm Trading Service Co., Ltd (MISS EDE) conducts the program "Free chocolate and coffee on occasion of the 2023 Coffee Festival”.
The Prime Minister directed Buon Ma Thuot to form a project on developing the city’s trademark as “The world’s city of coffee”. The 2023 Coffee Festival is expected to convey this aspiration.
On 14 February, the Steering Committee of the 8th Buon Ma Thuot Coffee Festival 2023 held a meeting to evaluate the implementation progress of the Festival's activities.
On 03 February, the Organizing Committee of the Buon Ma Thuot Coffee Video Contest adopted the decision to acknowledge the results and prizes of this contest. Accordingly, Tran Anh Dat, with the video titled “Hometown", won the first prize of 300 million VND. Tran Xuan Quoc Trung, with the video titled “The perfect bitter taste”, won the second prize of 100 million VND. The video titled “The breath of Ban Me coffee” by HOTHA STUDIO came in third place, with a prize of 50 million VND. The Organizing Committee also presented three incentive prizes, each worth 20 million VND, to the videos titled “The story of my village’s coffee” by Buon Kao group, “The tale of Buon Ma Thuot’s coffee” by Nguyen Quoc Hung and To Binh Minh, and “Buon Ma Thuot - The world’s coffee destination” by Nguyen Trong Thinh and Le Trinh Thanh Ngoc.
On February 10, in Ha Noi, Dak Lak Provincial People’s Committee held a press conference to introduce to the central mass media the 8th Buon Ma Thuot Coffee Festival in 2023, with the theme “Buon Ma Thuot – destination for coffee world”. Some 200 reporters from the central mass media took part in this important event.
The People's Committee of Buon Ma Thuot City recently launched the software application “Coffee and Tourism”. The Committee is also focusing on media efforts and preparations for cultural events around the 8th Buon Ma Thuot Coffee Festival, 2023.
In the morning of 3 February, at the Hotel Nikko, Ho Chi Minh City, Dak Lak Provincial People’s Committee held a press conference on the 8th Buon Ma Thuot Coffee Festival in 2023, a unique cultural and social event of Dak Lak in 2023.